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Creative Strategy: Planning and Development

8. Creative Strategy: Planning and Development. Advertising Creativity. Determining what the advertising message will say or communicate. Creative Strategy. Determining how the message strategy will be executed. Creative Tactics. Creative Advertising for Old Spice Body Wash.

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1.28k views • 32 slides

Using Technology to Identify and Monitor the Implementation of Research-Based Interventions

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360 views • 24 slides

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What works - PowerPoint PPT Presentation

Creative Strategy: Planning and Development

Using Technology to Identify and Monitor the Implementation of Research-Based Interventions