'Vertical marketing system' presentation slideshows

PRODUCT AND DISTRIBUTION

690 views • 52 slides

Marketing Channels: Delivering Customer Value

Global Edition. Marketing Channels: Delivering Customer Value. Chapter 10. Rest Stop: Previewing the Concepts (p.318). Explain why companies use marketing channels and discuss the functions these channels perform ????

961 views • 42 slides

Chapter 4

Chapter 4 RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition Retail Institutions by Ownership BERMAN EVANS Chapter Objectives To show the ways in which retail institutions can be classified To study retailers on the basis of ownership type and examine the characteristics of each

640 views • 28 slides

Chapter 4

Chapter 4. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition. Retail Institutions by Ownership. BERMAN EVANS. Chapter Objectives. To show the ways in which retail institutions can be classified

1.17k views • 28 slides

Chapter 4

Chapter 4. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition. Retail Institutions by Ownership. BERMAN EVANS. Chapter Objectives. To show the ways in which retail institutions can be classified

578 views • 28 slides

Chapter 4

Retail Institutions by Ownership. Chapter 4. Objectives. To Show Retail Classifications To Study Retail Ownership Type To Explore Influences in the Channel of Distribution. Retail Classification. I. Ownership. II. Store-Based Retail Strategy Mix. III. Service vs. Goods Retail

487 views • 28 slides

Chapters 6 & 7: Behavioral Processes in Marketing Channels

Chapters 6 & 7: Behavioral Processes in Marketing Channels. Major Topics. Challenges of Managing Channels Marketing Channels as a Social System - A Conceptual Framework Major Building Blocks of the Framework* Economic Structure Economic Process Political Structure Political Process.

660 views • 27 slides

Marketing Channels and Supply Chain Management Chapter 5

Marketing Channels and Supply Chain Management Chapter 5. Supply Chains and the Value Delivery Network.

255 views • 22 slides

Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang

Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang. Agenda. Product Introduction Situation & Trend Marketing Segmentation Target Market Market Needs Market Objectives The value Proposition. Product Position Competition Distribution Strategy Price Strategy

256 views • 18 slides