'Television ratings' presentation slideshows

Kentucky Speedway: Getting a Checkered Flag with Customers

Kentucky Speedway: Getting a Checkered Flag with Customers. Deborah Cowles Virginia Commonwealth University Jan Owens Carthage College Matthew Sauber Eastern Michigan University Jacobs & Clevenger Case Competition Marketing EDGE Direct/Interactive Marketing Research Summit

255 views • 25 slides

Advertising Across Platforms

Lesson 5. Advertising Across Platforms. Lesson Objective. At the end of this lesson we will understand the basic ways television advertising works. Starter. Think of three advertisements that you have enjoyed on the television recently. Why did you like them?

340 views • 23 slides

Television Ratings

Television Ratings. Television Ratings. Ratings are the most dominant decision making data in commercial television For local broadcast stations For broadcast networks For cable networks. Television Ratings. Television executives need television ratings to: Establish advertising rates

409 views • 18 slides

Censorship in Modern Television

305 views • 5 slides