'Specific customer needs' presentation slideshows

Chapter 9

Chapter 9. Communicating the offer. Lecture objectives. Understand the primary role of marketing communication in communicating the hospitality offer Explain the marketing communication process Evaluate each element of the hospitality communication mix

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Ch. 10: Pricing in B2B Marketing

Ch. 10: Pricing in B2B Marketing. What is Price?. Strategic element of Marketing Mix Indication of value or worth of something Without, transactions could not take place. Perceived Value and Evaluated Price. Value Based vs. Cost Based Pricing Value Based Pricing - difficult to establish

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470 views • 25 slides

Performance Criteria For Professional Services

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Unit 4

Unit 4. CUSTOMER SERVICE IN TRAVEL AND TOURISM. Connector. Discuss with the person next to you how you think Virgin Atlantic caters for different types of customers. Big Picture. Understanding that different customers have different needs and how organisations cater for them. Outcomes.

862 views • 11 slides

Maker Spaces a New Model for Businesses

Maker Spaces a New Model for Businesses. Professor Amtmann. So what are they?. Places that share Space Equipment Technology Similar to Incubators Collaborative. What is encouraging their development?. Technology 3-D Printing Laser cutters Computer resources

173 views • 6 slides