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Evaluation of Social Norms Marketing Campaigns: Five Sites across 8 Years

Evaluation of Social Norms Marketing Campaigns: Five Sites across 8 Years. Adrienne Keller, Ph.D. National Social Norms Institute University of Virginia akeller@virginia.edu. Social Norms Interventions. What they do NOT do What they DO Why they work Characteristics

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Evaluation of Social Norms Marketing Campaigns: Five Sites across 8 Years