'Relative price performance' presentation slideshows

BUSINESS LEVEL STRATEGY ANALYSIS

699 views • 34 slides

Creating Competitive Advantage

Creating Competitive Advantage. Chapter 18. Objectives. Learn how to understand competitors as well as customers via competitor analysis. Learn the fundamentals of competitive marketing strategies based on creating value for customers.

509 views • 31 slides

Cola Wars

Cola Wars Key Take-aways Explaining differences in firm-level profitability Historically, the CP industry has been very profitable, while the bottling industry has been less so Exhibit 5: pretax margin 35% vs. 9% Exhibit 4: average ROE 20-25% vs 5-10%

1.45k views • 25 slides

IT Strategic Planning

331 views • 20 slides

Analyzing Marketing Environment

Analyzing Marketing Environment. ENVIRONMENT. Macro Environment. Micro Environment. Internal Environment. Financiers Suppliers Customers Competitors Public Mktg Intermediaries. Mission / Objectives Management Structure Internal Power Relationship Physical Assets & facilities.

701 views • 18 slides