'Pulsepoint research revelation' presentation slideshows

Chapter 18

Chapter 18. Measures of Association. Learning Objectives. Understand . . . How correlation analysis may be applied to study relationships between two or more variables The uses, requirements, and interpretation of the product moment correlation coefficient.

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Chapter 13

Chapter 13. Questionnaires and Instruments. Learning Objectives. Understand... The link forged between the management dilemma and the communication instrument by the management-research question hierarchy. The influence of the communication method on instrument design.

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Chapter 5

Chapter 5. Clarifying the Research Question through Secondary Data and Exploration. Learning Objectives. Understand... The purpose and process of exploratory research. The two types and three levels of management decision-related secondary sources.

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Chapter 6

Chapter 6. Research Design: An Overview. Learning Objectives. Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs.

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Chapter 14

Chapter 14. Sampling. Learning Objectives. Understand . . . The two premises on which sampling theory is based. The accuracy and precision for measuring sample validity. The five questions that must be answered to develop a sampling plan. Learning Objectives. Understand . . .

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Chapter 20

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