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Chapter 5. Clarifying the Research Question through Secondary Data and Exploration. Learning Objectives. Understand... The purpose and process of exploratory research. The two types and three levels of management decision-related secondary sources.

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chapter 5

Chapter 5

Clarifying the Research Question through Secondary Data and Exploration

learning objectives
Learning Objectives

Understand...

  • The purpose and process of exploratory research.
  • The two types and three levels of management decision-related secondary sources.
  • The five types of external information and the factors for evaluating the value of a source and its content.
learning objectives1
Learning Objectives

Understand . . .

  • The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and, ultimately, investigative questions and measurement questions).
  • What is involved in internal data mining and how internal data-mining techniques differ from literature searches.
pulsepoint research revelation
PulsePoint: Research Revelation

19.4

The average annual percentage stock price increase experienced by high-employee-morale companies compared to others in their industry.

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