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Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 16. Objectives. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program. Objectives.

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Chapter 19

Chapter 19. Managing Advertising,. Sales Promotion. and Public Relations. Marketing Management Tenth Edition Philip Kotler. Objectives. Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relations. Objectives Setting.

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Personal Selling Sales Promotion

Personal Selling Sales Promotion. 16. Definition. Salesperson An individual acting for a company by performing one or more of the following activities: prospecting, communicating, servicing, and information gathering. Agents Sales consultants Sales Representatives Account Executives.

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Advertising, Sales Promotion, and Public Relations

Chapter 19

Personal Selling Sales Promotion