Personal Selling Sales Promotion. 16. Definition. Salesperson An individual acting for a company by performing one or more of the following activities: prospecting, communicating, servicing, and information gathering. Agents Sales consultants Sales Representatives Account Executives.
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Trial amount of a product
Savings when purchasing specified products
Refund of part of the purchase price
Reduced prices marked on the label or package
Goods offered free or low cost as an incentive to buy a product
Articles imprinted with an advertiser’s name given as gifts
Cash or other rewards for the use of a certain product
Displays and demonstrations that take place at the point of sale
Consumers submit an entry to be judged
Consumers submit their names for a drawing
Presents consumers with something every time they buyMajor Consumer Sales Promotion Tools