'Outdoor behaviour' presentation slideshows

Outdoor behaviour - PowerPoint PPT Presentation

DEMOGRAPHICS 46% aged 25-39 (average age 34) 80% Married or defacto 40%% own home with a mortgage 30,000 are Self Emplo

DEMOGRAPHICS 46% aged 25-39 (average age 34) 80% Married or defacto 40%% own home with a mortgage 30,000 are Self Emplo

Household shoppers with kids 378,000 people ( 27% of People who are outdoor observers) . Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12) Base: People who are Outdoor Observers 1,413,000 people. HHS w/ KIDS. DEMOGRAPHICS 46% aged 25-39 (average age 34) 80% Married or defacto

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DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 18-29 1,229,000 people (27% of people 18+ who notice outdoor advertising). PEOPLE 18-29. DEMOGRAPHICS

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DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 7

DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 7

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. AB group 1,639,000 people (35% of people 18+ who notice outdoor advertising). AB Group. DEMOGRAPHICS 39% Young Families

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DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne 55% White Collar 35% Blue Collar 67%

DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne 55% White Collar 35% Blue Collar 67%

Source: Nielsen Consumer & Media View Survey 10 2012 (Jan-Dec12) ; Base: people 14+ ; index vs. people 14+. Men 25-54 1,464,000 people (32% of people 18+ who notice outdoor advertising). MEN 25-54. DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne

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DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 14+ and (outdoor advertising really stands out or usually notice) 4,961,000 people. Women 16-39 1,218,000 people (25% of people 14+ who notice outdoor advertising). WOMEN 16-39. DEMOGRAPHICS

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DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids <5 years 20% Couples 56% White Collar 21% Blue Collar 72% a

DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids <5 years 20% Couples 56% White Collar 21% Blue Collar 72% a

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) ; Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 18-54 3,597,000 people (78% of people 18+ who notice outdoor advertising). PEOPLE 18-54. DEMOGRAPHICS

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