DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 7

1. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • AB group • 1,639,000 people (35% of people 18+ who notice outdoor advertising) AB Group • DEMOGRAPHICS • 39% Young Families • 26% Couples; 10% Older Families • 34% Sydney, 31% Melbourne • 71% White Collar • 11% Retired • 75% are Main Grocery Buyers • Average HH income $120K p/a • 12% are empty nesters • ATTITUDES & ACTIVITIES • Cultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church. 73% enjoy a glass of wine with their meal. 44% have done volunteer work, and 56% feel they have a responsibility for the poor. • Secure & driven -43% feel financially secure, and 52% say they go for the finer things in life. 1 in 3 also describe themselves as being affluent. This group in attitude are career focused and feel important with 67% saying that people take their opinions seriously and 59% saying that their work is a career not just a job. On weekends they can be found visiting cafes, shopping malls and the supermarket. 64% are heavy outdoor consumers 64%

2. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • AB group • 1,639,000 people (35% of people 18+ who notice outdoor advertising) • 56% say large billboards capture my attention when driving AB Group • MEDIA AND OUTDOOR BEHAVIOUR • Outdoor attitudes/opinions • 57% notice brand advertising on large billboards • 55% say billboard advertising is easy to understand whilst driving • 56% say large billboards capture my attention when driving • 58% can’t miss big billboard signs • 53% can’t help notice advertising around the airport • 49% can’t help notice advertising on busses • 44% notice advertising on big billboards on my way to the shopping centre • Commuting to work/study • 56% travel by car (alone or car pool) • 19% take the bus • 23% use the train • 5% use the tram/light rail • 29% travel an hour or more

3. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • AB group • 1,639,000 people (35% of people 18+ who notice outdoor advertising) • 1 in 4 are intending to purchase a car in the next 12 months AB Group • PURCHASE & INTENTION BEHAVIOUR • Travel • 51% have travelled domestic in the past 6 months • 49% have travelled international in the past 12 months • 16% have travelled for business • 53% are planning an Australian holiday in the next 6 months • Of these intending travellers: • Melbourne, Sydney and the Gold Coast are top of the list destination wise • 23% intend to use their own car/4WD • 28% intend to fly Qantas and 21% Virgin Blue • Finance • 74% own a credit card – 33% of these owners spend $2000 or more in the past month • 19% intend to buy a home in the next 12 months,11% are intending to sell • 10% are intending to apply for a personal loan in the next 6 months