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marketing for success

Marketing for Success

Focusing on the Customer

Damon Fico

customer driven

Who is our Customer?

  • Market Segmentation
  • Types of Market Research
Customer Driven
our customer deserve

Quality

  • Flexibility
  • Speed
  • Value
  • Innovation
Our customer deserve…
types of research

Primary

    • New
    • Relevant
    • Expensive
  • Secondary
    • Old
    • Abundant
    • Less specific
Types of Research
types of research cont

Quantitative

    • Factual
    • Graphs
    • Tables
    • Charts
  • Qualitative
    • Likes
    • Dislikes
    • Feelings
    • Beliefs
Types of Research Cont.
keys for success

Customer first

  • Segmentation
  • Proper Research
Keys for Success