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Marketing for Success

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Marketing for Success

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  1. Marketing for Success Focusing on the Customer Damon Fico

  2. Who is our Customer? • Market Segmentation • Types of Market Research Customer Driven

  3. Quality • Flexibility • Speed • Value • Innovation Our customer deserve…

  4. Market Segmentation

  5. Primary • New • Relevant • Expensive • Secondary • Old • Abundant • Less specific Types of Research

  6. Quantitative • Factual • Graphs • Tables • Charts • Qualitative • Likes • Dislikes • Feelings • Beliefs Types of Research Cont.

  7. Customer first • Segmentation • Proper Research Keys for Success

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