'Major channel alternatives' presentation slideshows

GLOBAL MARKETING

GLOBAL MARKETING. Distribution Management. Why A Distribution Strategy?. To make the right quantities of the right product or service available at the right place, at the right time. To create time, place, and possession utility. To create: Functional efficiency. Scale efficiency.

405 views • 35 slides

Marketing Channels

Marketing Channels. Supply Chain. A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer . Supply Chains.

1.21k views • 27 slides

Distribution Decisions

758 views • 20 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 15 Designing and Managing Value Networks and Channels. Kotler Keller. Chapter Questions. What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed?

529 views • 17 slides