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Lg 6 page 446 - PowerPoint PPT Presentation

Chapter 16

Chapter 16. Using Effective Promotional Techniques CPS questions. 1. Which of the following does a promotional campaign begins with?. Identifying a target market Defining the objectives for each element of the promotion mix Determining a promotional budget Developing a unifying message.

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Lg 6 page 446 - PowerPoint PPT Presentation

Chapter 16