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M98MC Week 4 New Media, New Audience, New Methods

M98MC Week 4 New Media, New Audience, New Methods. John Keenan John.keenan@coventry.ac.uk. So far. 5 stages, 3 appeals, semiotics Consumer culture Targeting: demographics, psychographics, lifestage , lifestyle. Problematise Complexity. The sign The audience The methods. This week.

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