'Jif peanut butter' presentation slideshows

SUBTEXT

786 views • 20 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. The Power of Attitudes. Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Attitude object ( A O ) Help to determine a number of preferences and actions. Functional Theory of Attitudes.

611 views • 20 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. The Power of Attitudes. Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Attitude object ( A O ) Help to determine a number of preferences and actions. Functional Theory of Attitudes.

822 views • 20 slides

MISSION

MISSION. FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM. MISSION. IN PRACTICAL TERMS. WANTS/NEEDS BEING MET FOR CUSTOMERS/CONSUMERS (Who, what, how). WANTS, FAST FOOD. WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? _____________________ _____________________ _____________________

251 views • 11 slides