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Chapter 18 Destination Marketing The Globalization of the Tourist Industry

Chapter 18 Destination Marketing The Globalization of the Tourist Industry. 625 million tourists traveled internationally in 1998 These tourists spent over $444 billion Tourism accounts for 8% of total world exports Tourism employs more people than any single industrial sector

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James makens - PowerPoint PPT Presentation

Chapter 18 Destination Marketing The Globalization of the Tourist Industry