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Inter media - PowerPoint PPT Presentation

BIT 3193 MULTIMEDIA DATABASE

BIT 3193 MULTIMEDIA DATABASE. CHAPTER 3 : MULTIMEDIA INFORMATION MODELING. Metadata for Multimedia. Metadata. Media objects such as audio, image and video are binary, unstructured, and uninterpreted.

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1.3k views • 110 slides

Media planning

Media planning. 2 choices: Inter-media: which medium or combination of media to use Intra-media: where and how to deploy the advertising within chosen medium or media. Planning measures. Cover or reach: proportion of the target audience that the medium reaches (expressed as percentage)

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Inter media - PowerPoint PPT Presentation

BIT 3193 MULTIMEDIA DATABASE

Media planning