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NATURE AND SCOPE OF MARKETING

NATURE AND SCOPE OF MARKETING. 21. Discuss the importance of marketing and its role in the economy. List the activities that are a part of marketing. Define basic marketing concepts and the four elements of the marketing mix. Explain the four stages of the product life cycle.

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Nature and Scope of Marketing

Nature and Scope of Marketing. Marketing:. A set of activities that gets the products from producers to consumers where, when and how they want they want. If done well production will match consumption

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Identifying target - PowerPoint PPT Presentation

NATURE AND SCOPE OF MARKETING

Nature and Scope of Marketing