'Global linkages' presentation slideshows

William F.Miller Herbert Hoover Professor of Public & Private Management Emeritus

317 views • 19 slides

Chapter 1

Chapter 1. The Global Marketing Imperative. What is International Marketing?. The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations. International Marketing Questions.

119 views • 11 slides

Rational for Going Global

Rational for Going Global. Why go Global. Capturing New Markets Diversification Cost Advantages ? Economies of Scale ? Economies of Scope ? Global Sourcing ? Brand Name Leverage. Why go Global. Taking Advantage of Differences in Laws and Regulations ? Labor Cost

326 views • 5 slides