100+ Generic product market PowerPoint (PPT) Presentations, Generic product market PPTs

Generic product market - PowerPoint PPT Presentation

Chapter 2 Markets and Competitive Space

Chapter 2 Markets and Competitive Space. MARKETS AND STRATEGIES. The Challenges ? Markets are increasingly complex, turbulent, and interrelated. Importance of a broad view of the market. Essential to develop a vision about how the market is likely to change in the future.

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428 views • 18 slides

Marketing Myopia

Marketing Myopia. What is Marketing Myopia? failure to see customer-need-oriented business (vs product/service-oriented business) Every major business was once a boom business There is no such thing as a growth business (perpetually). Railroad Story. Railroad business: WAS:

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829 views • 7 slides

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Generic product market - PowerPoint PPT Presentation

Chapter 2 Markets and Competitive Space

Marketing Myopia