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Dick hebdige - PowerPoint PPT Presentation

M98MC Week 4 New Media, New Audience, New Methods

M98MC Week 4 New Media, New Audience, New Methods. John Keenan John.keenan@coventry.ac.uk. So far. 5 stages, 3 appeals, semiotics Consumer culture Targeting: demographics, psychographics, lifestage , lifestyle. Problematise Complexity. The sign The audience The methods. This week.

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1.03k views • 90 slides

SUBCULTURE & REPRESENTATIONS OF GROUPS

SUBCULTURE & REPRESENTATIONS OF GROUPS. What are subcultures?. What are subcultures?. A group of people (usually but not exclusively) of the same age, social or economic status and ethnic background, that share a common value or political belief.

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536 views • 14 slides

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Dick hebdige - PowerPoint PPT Presentation

M98MC Week 4 New Media, New Audience, New Methods

SUBCULTURE &amp; REPRESENTATIONS OF GROUPS

SUBCULTURE & REPRESENTATIONS OF GROUPS