'Cultivation theory' presentation slideshows

KOM5111 COMMUNICATION THEORY THIRD MEETING LECTURE SECTION 3: MASS COMMUNICATION THEORY

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KOM5111 COMMUNICATION THEORY THIRD MEETING LECTURE SECTION 3: MASS COMMUNICATION THEORY

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Karraker et al., 1995

Gender refers to psychological characteristics and social categories that are created by human culture. (e.g. Gender roles). Sex refers only to the physiological characteristics related to reproduction (i.e. sex chromosomes or sex organs). Karraker et al., 1995.

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Cultivation Theory

Cultivation Theory. Cultivation Theory. Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld that had dominated since the 1940s. Cultivation theory (also called cultivation analysis) is called a stalagmite theory.

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Cinematic Persuasion

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Chapter Fifteen

Chapter Fifteen. Theories of Media and Society. Agenda Setting Theory. A broad-scope view of agenda setting considers three agendas: Media agenda Public agenda Policy agenda

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Media application theories , roles, capabilities and characteristics

Media application theories , roles, capabilities and characteristics. Prepared by: Mr. Genesis Z. Tayanes Ed- Eng 106.

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Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. ??????????????????????????????. ??? ?????????????? ?????? ?????????????? ?????????????????? ??????????????. A First Look at Communication Theory By Em Griffin. ?????????? ????????????? 6

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Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. ??????????????????????????????. ??? ?????????????? ?????? ?????????????? ?????????????????? ??????????????. A First Look at Communication Theory By Em Griffin. ?????????? ????????????? 6

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MASS COMMUNICATION

MASS COMMUNICATION. THEORY. Positivistic/Post-Positivistic Law-like & causal Interp./Critical shapes the way we view. Is a lens. THEORIES OF MASS COMMUNICATION. Cultivation Theory (Wood, 2008) Uses & Gratification (Wood, 2008) Spiral of Silence Theory (West & Turner, 2007)

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Cultivation Theory

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John, Casey, Lauren, Kelsey, David and Whitney

John, Casey, Lauren, Kelsey, David and Whitney. VS. Coding Method . Intercoder Reliability . Modern Family Episode 1 Decisions: 735 Average Agreement 95.7% Krippendorff's Alpha 0.846 Episode 2 Decisions: 315 Average Agreement 97.1% Krippendorf's Alpha 0.913 Episode 3 Decisions: 546

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Cultivation Theory

Cultivation Theory. By: Brittany Audino And Daniel Walterscheid. What is it?.

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Mass Communication

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