Cognitive arousal - PowerPoint PPT Presentation

Motivation and Emotion

Motivation and Emotion. Chapter 8. Motivation. Motivation - the process by which activities are started, directed, and continued so that physical or psychological needs or wants are met. Industrial and Organizational Psychology (I-O)

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Chapter 4 Consumer Motivation

Chapter 4 Consumer Motivation. Needs and Motivation. Needs are the essence of the marketing concept. Marketers do not create needs but can make consumers aware of needs. Motivation is the driving force within individuals that impels them to action.

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1.81k views • 23 slides

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