'Business research methodswilliam g' presentation slideshows

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 21: Univariate Statistics . Univariate Statistics. Test of statistical significance Hypothesis testing one variable at a time. Hypothesis. Unproven proposition Supposition that tentatively explains certain facts or phenomena

851 views • 55 slides

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 2: Information Systems and Knowledge Management . Global Information System. Global Information System.

921 views • 34 slides

Business Research Methods William G. Zikmund

489 views • 20 slides

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 19: Editing and Coding. CODING. DATA ENTRY. DATA ANALYSIS. Stages of Data Analysis. EDITING. ERROR CHECKING AND VERIFICATION. Editing. The process of checking and adjusting the data for omissions for legibility

762 views • 19 slides

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 18: Fieldwork. Fieldworker. Who Conducts Fieldwork?. FIELD INTERVIEWING SERVICE. FIELD- WORKERS. IN-HOUSE INTERVIEWERS BRIEFING SESSIONS. RECORDING RESPONSES. MAKING INITIAL CONTACT. PROBING. TERMINATING INTERVIEWS.

320 views • 12 slides

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 5: Ethical Issues in Business Research. Ethical Issues. Philosophical questions Societal norms Codes of behavior. Rights and Obligations of the Respondent. The obligation to be truthful Privacy Deception

744 views • 7 slides