1 / 7

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 5: Ethical Issues in Business Research. Ethical Issues. Philosophical questions Societal norms Codes of behavior. Rights and Obligations of the Respondent. The obligation to be truthful Privacy Deception

capricorn
Download Presentation

Business Research Methods William G. Zikmund

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Business Research MethodsWilliam G. Zikmund Chapter 5: Ethical Issues in Business Research

  2. Ethical Issues • Philosophical questions • Societal norms • Codes of behavior

  3. Rights and Obligations of the Respondent • The obligation to be truthful • Privacy • Deception • The right to be informed

  4. Rights and Obligations of the Researcher • The purpose of research is research • Objectivity • Misrepresenting research • Protect the right to confidentiality of both subjects and clients • Dissemination of faulty conclusions • Advocacy research

  5. Rights and Obligations of the Client Sponsor (User) • Ethics between buyer and seller • An open relationship with research suppliers • An open relationship with interested parties • Privacy • Commitment to research • Pseudo-pilot studies

  6. Advocacy Research • Research to support a specific legal claim

  7. Pseudo-Pilot Studies • The researcher is told that the study is the first of many in a more comprehensive study

More Related