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Brand responsibility - PowerPoint PPT Presentation

Developing Marketing Strategy

Developing Marketing Strategy. Chapter 07. A Successful Strategy:. Enhances coordination among functional areas of organization Defines resource allocation Leads to a superior market position. Elements Of Strategy. The objective(s) to be attained Strategic alternative(s) Customer targets

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242 views • 23 slides

Dave Barringer VP, Member Relations Goodwill Industries International

Understanding Goodwill Industries International A Network, A Family, A Brand. Dave Barringer VP, Member Relations Goodwill Industries International. Goodwill Industries today -. $2.5 Billion in Revenues 171 Local Goodwill agencies in North America Presence in 20-plus other countries

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338 views • 17 slides

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Brand responsibility - PowerPoint PPT Presentation

Developing Marketing Strategy

Dave Barringer VP, Member Relations Goodwill Industries International