'Brand consideration' presentation slideshows

Background and outputs

648 views • 56 slides

Blackberry Competitive Brand Analysis Research Proposal

Blackberry Competitive Brand Analysis Research Proposal. Prepared By: Fox Marketing Consultants Philadelphia, PA. Prepared For: Research In Motion Waterloo, Ontario, Canada. Table of Contents. Content. Page. Research Objectives

467 views • 30 slides

Brand equity

Brand equity. THE CONCEPT OF BRAND EQUITY. The brand equity concept stresses the importance of the brand in marketing strategies.

392 views • 12 slides

radioGAUGE Regional Insight Campaigns targeting young people (16-19)

115 views • 6 slides

radioGAUGE Regional Insight Entertainment (out of the home)

161 views • 5 slides

radioGAUGE Regional Insight Education (3 campaigns)

radioGAUGE Regional Insight Education (3 campaigns). Ad Awareness. On average, education campaigns have seen an uplift of 119% in awareness levels. 119% uplift. Average uplift in ad awareness, listeners vs. non-listeners. Source: radioGAUGE. Brand Relevance.

117 views • 4 slides

Brand Consideration: Personal Care

99 views • 1 slides

Brand Consideration: Campaigns targeting HW+Ch

Brand Consideration: Campaigns targeting HW+Ch. Radio increases brand consideration by 37% for campaigns targeting housewives and children. Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 37% uplift.

161 views • 1 slides

Brand Consideration: FMCG

131 views • 1 slides

Brand Consideration: Restaurant

121 views • 1 slides

Brand Consideration: Retail

106 views • 1 slides

Brand Consideration: Motors

116 views • 1 slides

Brand Consideration: Food/Snacks

119 views • 1 slides

Brand Consideration: Drinks

119 views • 1 slides

Brand Consideration: Business

112 views • 1 slides