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radioGAUGE Regional Insight Campaigns targeting young people (16-19)

radioGAUGE Regional Insight Campaigns targeting young people (16-19). 6 regional campaigns targeting 16-19 year olds have been measured on radioGAUGE including the following advertisers…. Ad Awareness.

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radioGAUGE Regional Insight Campaigns targeting young people (16-19)

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  1. radioGAUGE Regional Insight Campaigns targeting young people (16-19)

  2. 6 regional campaigns targeting 16-19 year olds have been measured on radioGAUGE including the following advertisers…

  3. Ad Awareness On average, regional campaigns targeting young peoplehave seen an uplift of 128% in awareness levels 128% uplift Average uplift in ad awareness, listeners vs. non-listeners Source: RadioGAUGE

  4. Brand Relevance Radio on average increases brand relevance by 65% for campaigns targeting 16-34s 65% uplift Average uplift in “this brand is for people like me” score, listeners vs. non-listeners Source: RadioGAUGE: strongly agree scores

  5. Brand Consideration Radio increases brand consideration by 48% for campaigns from advertisers targeting 16-34s 48% uplift Average uplift in brand consideration, listeners vs. non-listeners Source: RadioGAUGE: strongly agree scores

  6. Creatively, ads targeting young peopleengage listeners and keep them involved in the ad. ‘Integration’ of sonic properties (voice, music, slogans) across media is something to keep in mind to ensure your ads work as effectively as possible Base: All CR listeners Mean score (max 10)

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