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Shift in Viewer Trends: Cable Content Surges, Big Portals Decline

The rise of cable content consumption is evident as big online portals face a decline. Data shows a shift in viewer preferences with increased average total minutes and days spent on cable networks compared to major online platforms. The trends indicate a significant change in viewership behavior over a year.

sean-sellers
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Shift in Viewer Trends: Cable Content Surges, Big Portals Decline

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  1. The Popularity of Cable Content is Growing While Big Portals are in Decline Total Minutes Avg. Min per Visitor Avg. Days per Visitor Total Minutes Avg. Min per Visitor Avg. Days per Visitor 17% 18% 15% 12% 5% 4% Total Minutes Avg. Min per Visitor Avg. Days per Visitor -11% -15% -14% Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated

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