Youth Intervention PR Campaign Launch

1. Youth Intervention PR Campaign Launch Welcome! January 19, 2012

2. Why a Public Relations Plan? Situation • Although we know youth intervention works, too many elected officials, philanthropists, and the general pubic do not. Problem • Should awareness remain low; we are at perennial risk of losing funding, therefore not meeting the needs of our youth.

3. What can we do? • Speak a common language • Leverage each other’s work • Create a Youth Intervention PR Plan • Set goals and measure outcomes

4. Long-Term Goal • Youth intervention is as commonly understood and well-funded as early childhood education.

5. This is Your Plan To strengthen your capacity and improve your long-term stability. We have to work together as a team to drive public will regarding youth intervention!

6. We’ve Only Just Begun Media Tracking Log

7. Let’s Hear Some Success! • If you send it, they will publish • Patty Halvorson – Lee Carlson Center • Colleen Fritsch - Darts

8. 2012 Youth Intervention Campaign Goals Measurements • 150 mentions of “youth intervention” in traditional media • 300 mentions of “youth intervention” on social media • 300 Facebook Fans • 70 Youth Intervention Representatives Outcomes • Measure public awareness of youth intervention (baseline) • 50% increase in awareness among legislators • 70% of involved agencies report the plan helpful with their PR efforts • 50% of involved agencies are reporting an increase in media coverage

9. How To Drive Public Will • Compelling story • Repeated and consistent message • Commitment/passion • Support • Measurement

10. Say it over and over and over again! Youth Intervention works, it saves money and we need more of it.

11. Talking Points Youth intervention is a good investment: • Return on investment is $4.89 on every $1 invested • Return on investment is $14.68 on every $1 invested when considering the $2 local community match Youth intervention saves lives: • Keeps youth from re-offending 80% of the time • Improvements in grades, attendance, and/or school behavior over 50% of the time

12. Resources at Your Fingertips • Public Relations Toolkit • Blog • Youth Intervention Webpage • Quarterly Webinars • Annual PR Trainings – June 8, 2012 • Pitch ideas • Templates of news items

13. Expectations From YIPA • Platform to expedite all our work • Relentless pursuit • Aid and instruction • Evolve the plan to meet all of our collective needs From You • A desire to change the direction of youth intervention • Commitment • Action • Feedback

14. Your Call to Action • Questions? Are you Ready?