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Reading Trends and Libraries in Finland

Discover the reading habits in Finland from book buying trends to library statistics. Explore the increase in fiction purchases, declining sales, and the role of libraries in promoting literature. Learn about web services, book clubs, and the Super Librarian initiative in Finland.

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Reading Trends and Libraries in Finland

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  1. Reading Situation in Finland Rebekka.Pilppula@jns.fi

  2. Statistics • 650 000 buy more than 10 books in a year, 54% of all sold books • Typical heavy user: female, 30-59 years, educated, active internet user, active library user • People buy more fiction books than earlier, but they have less books in their homes

  3. Statistics • 15-19 years old buy more books than 10 years ago, but they don’t spend more money • Book sales has begun to decline • Non Fiction -10% in 5 years, Fiction sales grew until 2010 • Time spent for reading daily - 45 min, 15 min for books – has been stable • 75% of adults reads at least one book a year • Youth read even more than earlier?

  4. Reading of books 1991-2009

  5. Libraries • 2010 annual lending almost 100 million,18 per capita • 53 million visits, 10 per capita • 2005: lending 20/cap., visits 12/cap.

  6. Kirjasampo.fi • 2007 • Interactive literary web service • Presentations of books and writers, news about literature • Informations about 74 000 pieces of fiction, 14 000 book covers • Ministry of Education and Culture, Turku City Library, all the County libraries of Finland

  7. Web services for promotingLiterature • http://www.okariino.fi/ for kids • http://www.sivupiiri.fi/ for teenagers • Regional web services: http://pkkirjailijat.jns.fi/

  8. Book talk • Association of “Book talkers” since 2009 • Lobbying, advice the members, promote reading, organize training sessions • Finnish championship since 2005 • http://www.vinkkarit.vuodatus.net/ • http://www.facebook.com/pages/Kirjavinkkariyhdistys-ry/197355115440

  9. Super librarian 2007-2011 • Media education project by Finnish Library Association • Funded by the Ministry of Education • Educate librarians in appreciating the changing media environment and working as advisor • 20 regional trainers

  10. http://www.kirjastokaista.fi/mediadetails.php?key=f3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+pojallehttp://www.kirjastokaista.fi/mediadetails.php?key=f3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+pojalle

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