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Dynamic Advertising Analysis for Effective Marketing Strategy

This advertising analysis outlines the effectiveness of different marketing channels - newspaper, radio, mailers, and Yellow Pages - in reaching target audiences. Each medium's placement, content, and customer reach are evaluated to optimize advertising efforts and maximize impact.

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Dynamic Advertising Analysis for Effective Marketing Strategy

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  1. ADVERTISING ANALYSIS Student Name Good 4 U

  2. Newspaper Advertising • Dynamic, timely, good placement • Ad appears every Wednesday in food section • Delivers 28% of customers

  3. Radio Advertising • Upbeat and humorus • Spots run daily in morning drive time • Delivers 10% of customers

  4. Mailers • Colorful and appealing postcards and coupons • Mailer sent six times a year • Delivers 12% of customers

  5. Yellow Pages • Attractive display, prominent placement. • Ad appears in all metro editions • Delivers 6% of customers

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