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Evaluating Current Advertising Strategy for Student Name Good 4 U

This analysis evaluates the effectiveness of the current advertising plan for Student Name Good 4 U, focusing on mediums like newspapers, radio, mailers, and Yellow Pages. Discussing the quality, frequency, and effectiveness of each medium helps determine if the plan is working efficiently.

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Evaluating Current Advertising Strategy for Student Name Good 4 U

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Presentation Transcript

  1. Advertising Analysis Student Name Good 4 U

  2. Introduction • Is our current advertising plan working? • Discuss and analyze each medium

  3. Topics of Discussion • Quality • Frequency • Effectiveness

  4. Newspaper • Dynamic, timely, good placement • Ad appears every Wednesday in food section • Delivers 28% of customers

  5. Radio • Upbeat and humorous • Spots run daily during morning drive time • Delivers 10% of customers

  6. Mailers • Colorful and appealing postcards and coupons • Mailer sent six times a year • Delivers 12% of customers

  7. Yellow Pages • Attractive display, prominent placement • Ad appears in all metro editions • Delivers 6% of customers

  8. What This Means • Add a strong statement that summarizes how you feel or think about this topic • Summarize key points you want your audience to remember

  9. Next Steps • Analyze effectiveness vs. cost • Make recommendations

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