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I AM ROMA

Campaign overview – Prague Martin Synkule. I AM ROMA. Agenda. Overview about the CBP Actors Results Local campaign Activities done Activities to be done Awareness raising. General overview - CBP. 5 monthly one-day sessions with local Roma coordinators Objectives

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I AM ROMA

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Presentation Transcript

  1. Campaign overview – Prague Martin Synkule I AM ROMA

  2. Agenda • Overview about the CBP • Actors • Results • Local campaign • Activities done • Activities to be done • Awareness raising

  3. General overview - CBP • 5 monthly one-day sessions with local Roma coordinators • Objectives • 1) Coordination 2) Education 3) Networking • Who are they? • Experts nominated by Prague boroughs (22 in total) • On average – 22 participants, 66 so far in total • Results • New web platform launched • European perspective included • Educational material developed

  4. General overview - CBP

  5. Local campaign • Overall objective – „to alter prejudice againts Roma minority among children“ • Target group: young children aged between 11-15 in secondary schools in Prague • Activities – 3 one-day interactive days (March, April and June) + follow-up (exhibition) + film production • Topics • 1) Mutual understanding and security in social relations • 2) Roma history and tradition • 3) Achievements of Roma community

  6. Campaign progress • 2 out of 3 activities have been implemented • 163 children participated • 200+ visitors of the „Roma traditions“ exhibition • Launched between the 1st and 2nd activity • Media coverage: • 1x TV (Prague regional news) • 2x Radio reports • Press & Web articles (3x)

  7. Campaign in action

  8. Campaign challenges • 1st challenge – impact of the campaign • How to measure and evaluate the contribution of the campaign to overall goal? • 2nd challenge - exploation of results • How to ensure the use of results by the target group?

  9. Campaign prospects • What remains to be done: • 3rd activity to be implemented (late June) • Including the exhibition of children artwork • 4th and 5th CBP sessions (May, June) • Educational film production (July, August) + distribution on DVD • Promotional activities

  10. End Thank you for attention Martin Synkule martin.synkule@eracr.cz European Development Agency

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