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Chapter 4: Developing Mission, Vision, & Values Learning Objectives

Chapter 4: Developing Mission, Vision, & Values Learning Objectives. Understand the roles of mission, vision, and values in the planning process Understand how mission and vision fit into the P-O-L-C framework See how passion and creativity relate to vision

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Chapter 4: Developing Mission, Vision, & Values Learning Objectives

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  1. Chapter 4: Developing Mission, Vision, & ValuesLearning Objectives • Understand the roles of mission, vision, and values in the planning process • Understand how mission and vision fit into the P-O-L-C framework • See how passion and creativity relate to vision • Incorporate stakeholder interests into mission and vision • Develop organizational mission and vision statements • Apply mission, vision, and values to your personal and professional career

  2. A future-oriented declaration of the organization’s purpose and aspirations. Addresses what a firm wants to become Vision statements tend to be relatively brief • Communicates the organization’s reason for being, and how it aims to serve its key stakeholders • Often integrates a summation of the firm’s values • Mission statements tend to be longer than vision statements

  3. Examples of Vision Statements

  4. ROLES PLAYED BY MISSION AND VISION

  5. MISSION and VISION ORGANIZING • Facilitates strategy • Defines roles and responsibilities • Encourages coordinated efforts • Creates and supports culture.

  6. MISSION, VISION, & LEADING

  7. Controlling consists of three steps

  8. Creativity and Passion help create Mission/Vision

  9. Generates numerous creative ideas Ensures everyone is heard Effective when there is concern that some people may not be vocal Builds consensus Recommended when there is controversy or conflict Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate and Rearrange • Inspires lateral thinking vs. programmed thinking • Involves a reflective and probing style of asking questions

  10. Stakeholders Government tends to be a key stakeholder for every organization

  11. Stakeholders, Mission, and Vision Stakeholder Mapping Importance Influence

  12. Steps in Identifying Stakeholders

  13. Communication is Critical

  14. DEVELOPING YOUR PERSONAL VISION & MISSION

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