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The Importance of Rotary’s Public Image

The Importance of Rotary’s Public Image. Pauline Leung Assistant General Coordinator RI Public Image Resource Group 2006-07. RI Public Image Resource Group ( PIRG). General Coordinator – Bob Aitken (Australia) Asst. Gen Coordinator – Pauline Leung (Taiwan) Area Coordinators:

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The Importance of Rotary’s Public Image

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  1. The Importance of Rotary’s Public Image Pauline Leung Assistant General Coordinator RI Public Image Resource Group 2006-07

  2. RI Public Image Resource Group ( PIRG) General Coordinator – Bob Aitken (Australia) Asst. Gen Coordinator – Pauline Leung (Taiwan) Area Coordinators: Australia – Loryn Clark Brazil – Fernando Quintella USA - William Tubbs Scotland – Bob Lenzie South Africa – Shirley Selzer-Downie Japan – Hisao Taoka

  3. Improving Rotary’s Public Image • Major membership concern • Surveyed 23,320 Rotarians in 2002 • Improving public image was a top priority • One of Strategic Plan’s top seven goals: Enhance The Public Image of Rotary

  4. Image Target Audience

  5. Visibility Awareness Perception Response

  6. Various Attitudes of Public • Interested • Not interested • Indifferent • Prejudiced • Ignorant • Hostile

  7. Attitude Transfer • Ignorant Understanding • Indifferent Interested • Prejudiced Acceptance • Hostile Support • Interested Action A good public image is able to generate positive attitudes and response to our messages

  8. Three Conditions of Public Image • People saying good things about you • People saying bad things about you • People not talking about you

  9. Creating Rotary’s Public Image Core values Behavioral Image Visual Image

  10. Core Values of Rotary Service Above Self Integrity Tolerance Four-way Tests

  11. What to do? • Behavior of Rotarians in the community • Public Services • Core Values • Cooperation with other organizations • Image & Message Exposure • Crisis Management

  12. Goals of Rotary

  13. The Role of Clubs and Districts • Conduct a public relations campaign in your community • Tap into local talents or connections to seek free placements for Rotary materials • Work with local media and provide them with preproduced RI materials

  14. Rotary. Humanity in Motion III • Third year: focus on polio eradication, literacy, water, youth, hunger, international education and peace • Materials “regionalized” by PIRG

  15. Sample Print Advertisement

  16. USA

  17. Thank You

  18. Public Relations Grant: An Overview & Success Stories PDG Jason Yeung Area Coordinator RI Public Image Resource Group 29th November, 2007

  19. Public Relations Grant New for the 2007-2008 Rotary year: • Only districts are eligible and only one application will be considered (submitted by the district governor). • Districts must contribute a minimum of one-third of the total PR Grant amount requested.   • Districts encouraged to utilize Humanity in Motion and seek in-kind contribution  

  20. Sample PR Grant Project USA

  21. Buenos Aires, Argentina Argentina

  22. Japan

  23. Japan

  24. India

  25. Korea

  26. Canada

  27. A good public image for Rotary helps: • Creating a favorable environment for Rotary to achieve its goals • Building of a sustainable organization

  28. Thank You TerimaKasih Salamat

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