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Community Connection Strategies for Nonprofit Organizations

Explore the importance of connecting with your community, understanding power structures, and positioning your nonprofit effectively for maximum impact. Learn key institutions, power analysis tips, and how to engage partners effectively.

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Community Connection Strategies for Nonprofit Organizations

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  1. Walking the Talk: Connecting with the CommunitySnowy Range Nonprofit InstituteAugust 2010Richard Malerich@richardmale.com

  2. “Community” – What is the definition? • Fellowship – among people living or working together under similar rules • Common values – ethics or attitude in your organization • Affiliation on issues in common

  3. Connecting with a Community • Tell the truth / honesty • Err on the side of disclosure / openness • Avoid jargon • Demonstrate cultural competency / respect differences • Be empathetic / understanding • Appreciate that every geographic place has an identity that may be different from your own

  4. Key Institutions in a Community Schools Media Businesses Libraries Churches Governments Service Clubs Parks Cultural Groups Colleges Hospitals

  5. Understanding & Positioning Your Nonprofit Organization

  6. Why do nonprofit organizations need to be “positioned?” • Added credibility • Market to key stakeholders & funders • Visibility • Raise funds • Recruit board members & volunteers

  7. Power Structure Analysis Understanding who has the power, connections and influence in a community is critical in developing winning strategies for positioning your organization.

  8. Power Structure Analysis Essential elements in a community power analysis: • Examination of the established community • City government • Churches • Corporations • Civic groups – especially Rotary • Banks • Chambers Of Commerce • School boards • Universities

  9. Power Structure Analysis Essential elements in a community power analysis: • Examination of the formal groups • Ministerial alliances • City council / county commissions • Nonprofit associations • Neighborhood coalitions / groups • Media • Unions • Symphony Boards • Art Councils

  10. Power Structure Analysis Essential elements in a community power analysis: • Examination of individuals with power, “gate-keepers” influence, family history • People of wealth • Established families • Celebrities • Grassroots philanthropists • Trustees of foundations • Staff or gatekeepers to people and institutions of wealth

  11. Where Are You? Power Structure Analysis Formal / Informal Power In Your Community

  12. religious corporations media service clubs mayor county commission city council “youth” businesses Position Partners Nonprofit Organization

  13. Thank you Richard Male & Associates http://www.richardmale.com rich@richardmale.com 303-355-2919

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