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Maximizing Engagement Through Sponsored TV Show Content

Showcase success with TV show sponsorship at full share of voice ad placement for high impact using Shazam interactions.

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Maximizing Engagement Through Sponsored TV Show Content

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  1. Case Studies

  2. 34,450 Total Interactions across the three spots 19,893 Add on clicks 61% Total Interaction Rate

  3. 50,601 Total Interactions 2,935 Entered for Tickets 2,084 Watched Behind the Scenes Content 6% Interaction rate with Tag

  4. 56,670 Total Interactions 9,124 Remixed the Track 6,477 Explored the new Experia Phone 75% Interaction rate with Tag

  5. 35,633 Total Interactions 36,386 Clicks on Main Video 3,727 Watched the full length content 34.7% Interaction rate with main Unit

  6. 4 Spots X Factor, IACGMOOH, Corrie, Emmerdale 30,105 Tag Results 71,450 Media Unit Impressions 199% Interaction rate

  7. 26,399 Total Interactions across the 1 spot 23,928 Answered the question 17% 23,518 Clicked to view more about the UG campaign Entered their details

  8. 14,252 Tag results 8,577 Add on clicks 60% Total Interaction Rate

  9. The Listening Screen sponsorship allowed Girls Aloud ‘Ten Years At The Top’ a high impact way to showcase the TV show • This one day 100% share of voice ad placement features Girls Aloud ‘Ten years At The Top’ while Shazam users are looking intently at the screen awaiting the result of their Shazam tag

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