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Mobile TV + Microsoft’s Vista Media Center
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Mobile TV + Microsoft’s Vista Media Center. Mobile TV. Consumer adoption of mobile TV: Examining psychological flow and media content Technology Acceptance Model (TAM) Behavioral intention depends on two beliefs Perceived Usefulness (PU) Perceived Ease of Use (PEOU). Study Findings.
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Mobile TV + Microsoft’s Vista Media Center
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Presentation Transcript
Mobile TV • Consumer adoption of mobile TV: Examining psychological flow and media content • Technology Acceptance Model (TAM) • Behavioral intention depends on two beliefs • Perceived Usefulness (PU) • Perceived Ease of Use (PEOU)
Study Findings • Perceived Usefulness (PU) was sufficiently high • Perceived Ease Of Use (PEOU) also high • Allowed for high cognitive concentration..i.e. ‘flow’. • Content Is King!
Accelerators/Disruptions? • Audio/Video synchronization? • Distribution Deals? • Hardware? • Advertising?