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Wrong Gear

Dive into the world of Wrong Gear's innovative 2011 Wrong Nation Tag Tour! This unique microsite invites young, free-spirited consumers, highly tech-savvy and deeply engaged with social media, to connect with the new campaign. Discover exclusive content, interact with exciting challenges, and find out how this initiative resonates with the soldiers of snow. Don't miss your chance to unwrap the experience and be part of a movement that celebrates individuality and creativity in the digital age!

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Wrong Gear

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  1. Wrong Gear Crystal, Mike, Susie, Kit

  2. Target Target young, free spirited consumers who are highly tech-savvy and heavily engaged with social media.

  3. For the Soldiers of Snow

  4. Open up your package, soldiers

  5. Microsite: 2011 Wrong Nation Tag Tour

  6. Microsite: 2011 Wrong Nation Tag Tour

  7. Mobile Application

  8. Questions, soldier?

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