Promotion is Communication. Principles of Marketing Chapter 36. Introduction. Promotion is the process of telling people about a product and the company that offers it. Let’s brainstorm the ways that companies promote their products. Did you think of all of these?.
Principles of Marketing
Describe a promotional message that was memorable. What made this message memorable? What feelings did the message evoke in you? What product did it promote? Did the message make you want to buy the product? Did you buy the product?
The sponsor pays for an activity such as a sporting event, a cultural performance, or a charity event
Many corporations want to sponsor the Olympics so that they can use the Olympic logo in their advertising