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Dream Day Events by Jenny Wong offers personalized wedding planning services delivering special, perfect, and memorable weddings. Prices are affordable with a unique blend of Asian and Western styles. Marketing targets women aged 26-28, capitalizing on a growing industry with 100 firms. Jenny and Tiffany, skilled consultants, lead our professional team, ensuring workplace safety. Networking with industry experts, collaboration with florists and caterers, and participation in wedding exhibitions to build relationships are key strategies. Feedback is welcomed through customer service and Facebook. Your support is vital to our success. Thank you for choosing Dream Day Events!
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ESTABLISH NETWORK NAME: JENNY WONG
Business Idea & Objectives • A home-base wedding planner business • Assist creating special, perfect & memorable wedding • Prices are conform to afford • Combination of Asian & Western Style
Marketing Objective • Average age of 26-28 women are our target • There are approximately 100 firms • The demand is increasing • Business cards & mail are the main promotional tools, etc (yellow pages, brochures)
Human Resources Objective • Jenny & Tiffany are wedding consultant • They are both involved in management • Casual staff will be employed • All the staffs are professional and trained well
OH&S • Identify & manage workplace hazard • Prevent disease, injury & death • It’s obligated to insure all our staffs
Networking strategies • Networking help to build up business • Professional colleagues brings a lot opportunities, like sharing knowledge & experiences. • Have good relationships with florists, catering companies help to keep our business
Networking strategies • To be success, we need to • Know about planning, budgets, vendors, contracts, revenue channels, etc • Attend wedding exhibitions, such as, 1)The Melbourne Bridal and honeymoon expo 2)OvernewtonCastle Bridal Exp
Establish Relationship • During the exhibition, we should try to network with some experts in this role, like exchanging business cards & share the story of each others • Know someone can help to build up the business • Become a member of some association to gain good relationship with the others members
Feedback • For our company, feedback is very important • Customers can call up our customer service line & give us feedback on facebook. Our business will be successful because of you Thank You!