Unit Kernel Training: 2019 Product Sale

1. Unit Kernel Training:2019 Product Sale Seneca Waterways Council Boy Scouts of America

2. COUNCIL PRODUCT SALE COMMITTEEJedi Masters Jon Ziehl COUNCIL Angie Capps BC Wendy Bailey BC Eric Tannous BW John Fien GC Dan Dehoney LH Brian Bowdish LH Michele DeYulio MH Angel Romeiser MH Dawn Wright MH Kristen Davies SN Rob Ryan SN Tom Pinkham TP Caryn Wright TP Stephanie Whitfield TU

3. OBJECTIVES • Understand Key Steps to Success • Increase Awareness of Sale Resources • Know How to Conduct Impactful Unit Kickoff • Gain Confidence in Fulfilling your Role

4. WHY SELL POPCORN?? • Fund Your Scouting Adventures • 35% of all sales to units (over $400,000 in 2018) • Youth Development • Scout Incentives • Vendors provide portion of proceeds to Council • Subsidizes camp costs, underwrites recruitment initiatives, supports adult leader training and services,…. • Path to Advancement > 35 Cub and MB requirements

5. INSIGHTS FROM 2018 • 44% of sales were for products priced >/= $25 • Take Order & Online sales net highest avg transaction value • Most successful units have > % Scouts participating More Scouts selling = more $ for your program • Scouts and Units looking for major changes • Products • Incentives • Logistics

6. Product Selling Options Show & Sell • Booth-type sale, storefront, unit activity Show & Deliver • Door-to-door with product in hand Take Order • Door-to-door (deliver product later) Online(www.popcornordering.com and www.whitleysfundraising.com) • Broadest customer base, no $ or product to address **Holiday Sale • Opportunity for new Scouts, last minute unit orders/corrections *All sales count towards incentives

7. SHOW & SELL LOTTERY LOCATIONS Eastview Mall Mall at Greece Ridge Marketplace Waterloo Outlet Mall Raymour & Flanigan • Sept 21-22 (2 locations) • Sept 21-22, 28-29 (8 locations) • Sept 21-22, 28-29 (6 locations) • Sept 7-8, 14-15, 21-22 (1 location) • Multiple days (4 locations) • Almost 1000 hours of selling time reserved • Lottery to allocate slots (3-4 hour blocks) - sign up online • Units assign staffing, bring their product

8. CALENDAR – KEY SALE DATES

9. PRODUCT – CAMPMASTERS POPCORN

10. PRODUCT – WHITLEY’S NUTS

11. PRODUCTS - COMPARISON CAMP MASTERS POPCORN WHITLEY’S NUTS Over 70% return to Scouting Military Donations Distribution (Sept 7, Nov 15-16) Online commission = 25% Free shipping online  Special Incentives = NO • Over 70% return to Scouting • Military Donations • Distribution (Sept 7, Nov 15-16) • Online commission = 35% • Free shipping online TBD • Special Incentives = YES

12. UNIT INCENTIVES • Base Commission = 25% • Unit Payment Bonus = 5% • Attend Unit Kernel Training = 1% • Attend Council Kickoff (2) = 2% (Michael Beck presentation) • CAMP MASTERS 1% Bonus = 1% (NEW, only popcorn sales) • “Top Stars Unit” Bonus = 3% (25% increase vs 2018) ___________________________________________________________ MAXIMUM COMMISSION = 37% * New Unit Bonus (3%) for units that didn’t sell in 2017 or 2018.

13. SCOUT INCENTIVES • Scout Rewards Program – paid by Council (4-6% of sales) • Galaxy Club ($625) – choice of prize + entry into draw for FREE CAMP • Star Trooper Club ($1,250) – two tickets to exclusive movie premiere • Council Top Sellers – NEW by rank COUNCIL INVESTING IN YOUR SUCCESS • High Achiever Prize ($3,000) – only popcorn sales • Online Sales Incentive – $400 online popcorn sales

14. SCOUT REWARDS PROGRAM

15. KEY SUCCESS FACTORS – Pre Sale • Unit Registration • CAMP MASTERS: www.campmasters.org • Whitley’s: www.senecawaterways.org/whitleys • Develop Unit Goal (Fund Your Adventures worksheet) • Per Scout goal, encourage Scouts to set their own goals • Set Up Online Sale • Create timeline for your unit (key dates) • Prepare for Unit Kickoff

16. FUND YOUR ADVENTURES • Work with unit leaders to establish unit budget (program elements, equipment, special events/trips) • Share vision of success (what unit can do) • www.campmasters.org/sales-tools

17. UNIT KICKOFF • Conduct an enthusiastic Unit Kickoff • Make it FUN! • Communicate the Unit Goal, and what it means for the Scouts • Discuss prizes and incentives, including any unit prizes • Focus on Skill Development • Public speaking, goal setting, personal responsibility, advancement • Establish Best Practices • Demonstrate what good looks like, and train/practice

18. GOAL of UNIT KICKOFF Get everyone on board to fund your entire Scouting program Parents understanding how the Popcorn Sale benefits their child and his/her Scouting Program Leaders understanding how the Popcorn Sale provides a better Scouting experience + MORE SCOUTS SELLING = Better Program for your Unit

19. KEY SUCCESS FACTORS – During Sale • Use ALL Sales Methods • Staffing Show & Sell Locations • Keep Accurate Records – inventory and $ • Reinforce Key Unit Timelines • Coordinate Product Distribution

20. KEY SUCCESS FACTORS – Sale Conclusion • Prize Orders • Invoice Payment • 5% commission impact • Coordinate with Charter Org • Celebrate Your Success • Recognize Hard Work • Distribute Prizes • Unit Incentives (pie in the face, etc) • Reinforce what sale proceeds will support

21. UNIT ORDERING - POPCORN Go to www.campmasters.org Follow steps in CM System Guide #4: Unit Leader 2019 DEMO UNIT LOGIN: demo.campmasters.org Email: pkp25@yahoo.com Password: Demounit19!

22. UNIT ORDERING – WHITLEYS NUTS Go to www.senecawaterways.org/nutorder

23. ONLINE ORDERING – CAMP MASTERS www.popcornordering.com Follow steps in CM System Guide #5: Enter Take Orders + Sell Online CURRENT SCOUTS – UNIT LEADER WILL EMAIL SINGLE-SIGN ON LINK. EMAIL WILL BE FROM “customerservice@campmasters.org” ** use Google Chrome or Firefox Browser www.popcornordering.com

24. ONLINE ORDERING – WHITLEYS Visit www.whitleysfundraising.com • Whitleys enters unit data • Not personalized by Scout

25. ONLINE ORDERING – WHITLEYS Visit www.whitleysfundraising.com • Scout sends message with URL plus: • REGION New York • COUNCIL Seneca Waterways • UNIT Unit and # • NAME Scout Name

26. PRODUCT DISTRIBUTION • Main Location Secured • Raymour & Flanigan (Henrietta) • Potential Secondary Location • Dates September 7th Show & Sell November 15-16th Take Order December 12th Holiday Sale / Clean Up (Council Service Center) • Volunteer Units = Benefits • Size Matters (Vehicular)

27. PayAnywhere™ CREDIT CARD READER Increase Sales • Increase Sales • Reduces purchase barrier for customers • 2.69% per swipe fee (customer can offset this) • Multiple device and multiple user ready • Need Tax ID Number from Chartered Org • Link to Unit Bank Account before the sale • Reviewed at Council Kickoff (Aug 11th) • One FREE reader for each unit www.payanywhere.com/campmasters

28. SOS!! (SAVE OUR SALE) • District Kernels / Council Committee www.senecawaterways.org/popcorn • District Executive www.senecawaterways.org/contacts-staff-listing • Council Staff: Chris Crittenden / Patrick Hanrahan Christine.Crittenden@scouting.org Patrick.Hanrahan@scouting.org

29. OBJECTIVES • Understand Key Steps to Success • Increase Awareness of Sale Resources • Know How to Conduct an Impactful Unit Kickoff • Gain Confidence in Fulfilling Your Role

30. QUESTIONS ??