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General media offer. Effective from 1st January 2014. Velvet magazine was launched in September 2002 by Index popular, lighter topics , practical advice s and more serious issues , outspoken, ironic tone topics on Velvet: stars, fashion, cosmetology , human relations or sex

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general media offer

General media offer

Effective from 1st January 2014

slide2

Velvet magazine was launched in September 2002 by Index

  • popular, lighter topics, practical advices and more serious issues,
  • outspoken, ironic tone
  • topics on Velvet:stars, fashion, cosmetology, human relations or sex
  • HCDB (Hungarian Celeb Database) is the largest star database in Hungary
  • Velvet has active, own community (Gumicukor)
audience of
Audience of

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)

reach
reach
  • monthly real user: 715.000 RU
  • average daily real user : 180.000 RU
  • average daily page impression: 1.000.000 PI
  • daily ad view:leaderboard (total site): 485.000 AVroadblock (article pages): 595.000 AV

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

velvet provides the widest reach of t he tabloid content in socio economic ab
Velvet provides the widest reach of the tabloidcontent in socio-economic AB

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), average daily real user (RU)

daily list prices

Leaderboard

Daily list prices

Half page

Roadblock

1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day.

2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.

rich media daily list prices
Rich media daily list prices

1Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.

2 Frequency capping: 1/user/day

3Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.

4The automatic playing of the creative is allowed. The slipping site also can be 550 px hight. Sidekick and medium rectangle or half page/filmstrip cannot be ordered on same day and site.

Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

pr article on velvet
Pr article on Velvet
    • Appearance: Velvet total site
    • PR article:
    • max. 2.000 characters with spaces
    • 2-3 statis pictures
  • Highlighting of PR lead (text box) on front page of Velvet
  • title: max. 35 characters with spaces
  • lead: max. 200 characters with spaces
  • List price: 300.000 HUF/day
  • Expected reach: 180.000 RU/day
  • Expected ad view: 485.000 AV/day

PR lead

Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013

image text ad
Image-text ad
  • Appearance: on article pages on the right side
  • Creative: a picture in max. 148x83 px + max. 20+60 characters with spaces
  • List price: 500.000 HUF/week

„A” zone

„B” zone

half page filmstrip
Half page / filmstrip

Half page

  • Half page as a giant ad in 300x600 px is perfectly suitable for brand messages
  • Appearance: at the top of front page of Index, in the zone of medium rectangle „A”
  • Filmstrip can be run at the zone of half page.

Half page/filmstrip, medium rectangle „A” and sidekick cannot be ordered on same day and site/column.

interstitial
Interstitial

970x550 px, 8 sec

  • Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page
  • Frequency capping: 1/user/day automatically

Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

billboard
Billboard
  • Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page.
  • The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user.
  • This creative is particularly suitable for placing interactive elements.
  • Frequency capping: 1/user/day in open state.
  • Creative size: 970x250 px → 970x31 px
  • Appearance: under the heading on every page of the publication in super leaderboard zone

970x250 px

x

Leaderboard, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

pushdown
Pushdown

970x90 px

970x415 px

  • Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages
  • Appearance: under the heading on every page of the publication in super leaderboard zone

Leaderboard, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

sidekick
sidekick

300x250 px

  • Sidekick is an expendable IAB Rich Media Branding creative format, that pushing page content leftward, revealing large, functional canvas.

300x250 px

max. 970x660 px

  • Sidekick can start two ways:
      • automatically, displayed the ad in 970x600 px for 8 seconds, frequency capping: 1/user/day. Hereafter it can be activated by clicking half page, OR
      • specified part of embedded creative (300x250 px or 300x600 px) by clicking
      • The other parts of the creative and the displayed large creative opens the landing page on click.

The automatic playing of the creative is allowed. The slipping site also can be 550 px hight.

Half page/filmstrip, medium rectangle „A”, billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

xl layer
XL layer
  • XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click.
  • Frequency capping: 1/user/day automatically

970x550 px, 8 sec

Billboard, interstitial, pushdown, sidekick and XL layer cannot be ordered on same day and site.

for mobile tablet advertisement opportunities please contact your sales account representative
for mobile, tablet advertisement opportunities Please contact your sales account representative!

mobile browser

mobile application

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Prices do not include appearance on seasonal sections of publications.

VAT not included.CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated.  The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG.

The informations included in the offer are the property of a CEMP SH Ltd.,  Index.hu Ltd. andKözépEurópaiMédiaésKiadóLtd. („CEMP”). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending  or using the  informations.