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MusicPhotoVideo ™ OSTA Press Conference

MusicPhotoVideo ™ OSTA Press Conference. PMA 2004 February 13 www.osta.org/mpv. Agenda. Introduction Parker Lee, Chairman of OSTA Introduction to MPV Pieter van Zee – Chairman OSTA MPV WG; Senior Architect, HP MPV for Consumer Electronic Products

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MusicPhotoVideo ™ OSTA Press Conference

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  1. MusicPhotoVideo™OSTAPress Conference PMA 2004 February 13 www.osta.org/mpv

  2. Agenda • Introduction • Parker Lee, Chairman of OSTA • Introduction to MPV • Pieter van Zee – Chairman OSTA MPV WG; Senior Architect, HP • MPV for Consumer Electronic Products • Bob Zollo, Vice Chairman, OSTA; Pres., Software Architects, Inc. • MPV for Portable Storage • Dr. Po-Chieh Hung, Chairman, OSTA MPV Portable Storage WG; Konica Minolta • MPV Adoption • Nikon Corporation: Richard LoPinto, Senior Vice President, Products, Technology and Engineering, Nikon Inc. • Olympus Corporation: Toshikazu Hayashi, GM, R&D Division • HP: Pieter van Zee, Senior Architect, Digital Home Solutions • Samsung Electronics Co.: Seong Kook Shin, Engineer, Digital Media Company • Summary

  3. About OSTA • Incorporated in 1992 to promote the use of recordable optical technologies and products • Over 50 members including some of today’s largest PC, CE, software and media manufacturers • OSTA contributions to optical technology • Universal Disk Format (UDF) • Adopted as the file system for DVD, CD-R/RW • Uniform Packet Writing • Common form of packet writing for CD-R made possible compatible multi-session recording • MultiRead • CD-R/RW discs compatibility in CD-ROM, CD-RW and DVD drives • Universally implemented by drive manufacturers • OSTA is open -- all companies are invited to join • Website: www.osta.org

  4. Introduction to MPVEnjoying Collections of Digital Music, Photo, and Video Files Everywhere Pieter van Zee Chairman, OSTA MPV Working Group Senior Architect, Digital Home Solutions Hewlett-Packard Company

  5. Introduction to MPVPCs Are from Mars, CE Products Are from Venus: A Practical Guide for Improving Communication and Getting What You Want in Your Relationships Apologies to John Gray, “Men are from Mars, Women are from Venus”

  6. PCs are from Mars: Dynamic media formats & device capabilities Everyone is a publisher, publishing is easy SW / HW refresh required regularly Expectations: More flexibility, power, and cost Less reliability, simplicity. CEs are from Venus: Fixed & stable formats & capabilities Professionals are publishers, publishing is compute- & time-intensive No firmware refresh, slow HW refresh Expectations More simplicity, reliability Less cost, power PC – CE Convergence: Challenges

  7. PC – CE Convergence:Driving Forces • Communication • Everyone is a publisher, publishing is easy • Low-cost capture devices, home printing, home disc burning, web & P2P publishing • Low-cost, recordable, portable storage: recordable CD, DVD, memory cards, HDD • Low-cost home networking & always-on internet access • Technology platforms convergence • More power, lower cost, common dev tools

  8. Software CD/DVD TV Printer DI and PC – CE Convergence(Storage-Based Interoperability) Browse / Watch / Store Store Browse/ Watch Portable Storage Player/Recorder Browse / Watch / Store Capture/View MobiCam Media Files Capture/View Print DSC Browse / Watch

  9. Software MediaHub PortableStorage TV DSC/MobiCam Printer DI and PC – CE Convergence(Network-Based Interoperability) Digital Pictures Rich Media Photo&Video Photo/MPV Browse / Watch Photo Print

  10. Problem:There is no standard way to represent & exchange collections of music, photo and video files & metadata

  11. Problem: No standard way to represent & exchange collections of music, photo and video files • Slow to startup • Hard to navigate • File system-style interaction • Poor slideshow experience – not multimedia • Poor interoperability

  12. An open, multiplatform, free standard for exchanging rich collections of digital music, photo and video files & metadata MusicPhotoVideo™

  13. A control file: “Multimedia playlist”, “multimedia album” Typical file size: 5K to 50K A list of assets Simple assets: Still, Video, Audio, … Composite assets: Still+Audio, Multishot, Panorama, … Renditions: Thumbnail, Screen, … Presentation (optional) Multimedia slideshow Metadata (optional) Title, description, keywords, dates, sizes, … MPG Foreground 1. Still+Audio 2. Video 3. Panorama 4. Still Background 1. Audio Exif WAV MP3 Exif Exif What is MPV - Technically?

  14. MPV-Enabled Products • Guarantees a consistent and easy navigation • Rapid startup • Single file to be read from disc or transferred along home network • Rich metadata available • Does NOT require specific media file formats. • On optical disc, flash memory, HDD, home network, internet, etc.

  15. MPV Provides Interoperabilityfor Digital Camera Content Identical MPV Playlists (Enhance Interoperability) Different File Layouts (Avoid Collisions on Shared Cards) ALBUM.PVM DCIM/ 100DSCFS/ MOV08398.JPG - JPG thumbnail rendition of video MOV08398.MPG - video DSC08399.JPG - still DSC08400.JPG - still with audio DSC08400.MPG - audio for still DSC08401.JPG - still hi-res JPEG rendition of RAW DSC08401.TIF - still master with hi-res JPG rendition DSC08402.JPG – still multishot sequence DSC08403.JPG - still multishot sequence DSC08404.JPG - still multishot sequence DSC08405.JPG - still panorama sequence DSC08406.JPG - still panorama sequence DSC08407.JPG - still panorama sequence AssetList Video Rendition: thumbnail Still StillWithAudio Still Audio Still Rendition: raw Multishot Still Still Still Panorama Still Still Still A ALBUM.PVM DCIM/ 132IMDCF/ MVI_3298.AVI - video MVI_3298.THM - JPG thumbnail rendition of video IMG_3299.JPG - still IMG_3300.JPG – still with audio IMG_3300.WAV – audio with still 133IMDCF/ IMG_3301.JPG – still hi-res JPEG rendition of RAW master IMG_3301.RAW – still master of hi-res JPG rendition IMG_3302.JPG - still multishot sequence IMG_3303.JPG - still multishot sequence IMG_3304.JPG - still multishot sequence STA_3305.JPG - still panorama sequence STB_3306.JPG - still panorama sequence STC_3307.JPG - still panorama sequence IMINDEX/ 132.CTG 133.CTG D.CTG B

  16. MPV Provides Interoperabilityfor Data CD/DVD Content Different File Layouts (Determined by each vendor) Identical MPV Playlists (Enhances Interoperability) AssetList Still Rendition: master Rendition: screen Rendition: thumbnail Still Rendition: master Rendition: screen Rendition: thumbnail Still Rendition: master Rendition: screen Rendition: thumbnail Still Rendition: master Rendition: screen Rendition: thumbnail Still Rendition: master Rendition: screen Rendition: thumbnail

  17. Completed & ReleasedMPV Specifications Presentation (Photo/Video) Music I3A CPXe Internet Photo Services Basic Core

  18. Additional specifications are under development CE Playlists: Consistent Experiences on CE Devices Portable Storage: updatable, indexed archive of digital camera content on portable storage (e.g. CD, DVD, HDD) Digital Camera: high-performance update in cameras Home Network: Multimedia Playlists for Home Networked Devices Connected Using UPnP AV Upcoming Extensions Under Development CE Playlists Portable Storage Digital Camera Home Network

  19. Developed in an open fashion by OSTA’s participating members Multiplatform Extensible to new technology areas No royalties from OSTA Minimal one-time administrative logo licensing fee Open Extensible Royalty-Free MPV Advantages

  20. Growing Industry Support Companies Participating in MPV-related Press Releases: • ACD Systems Inc. • Ahead Software AG • Alera Technologies • ArcSoft Inc. • Eastman Kodak Co. • ESS Technology • Hewlett-Packard Co. • Konica Minolta Co. • LG Electronics Co. • LSI Logic • MUSICMATCH • Nikon Corporation • Olympus Corporation • Philips Electronics • Pixel Magic Imaging • Rimage Corporation • Roxio Inc. • Samsung Electronics Co. • Samsung Techwin Co. • Software Architects Inc. • Sonic Solutions Inc. • Sony Corporation • ULead Systems • Zoran Corporation

  21. MPV at PMA 2004 • HP announces shipping first MPV-enabled Digital Imaging software: HP Image Zone and Memories Disc Creator • Shipping since Fall 2003 • Bundled with HP cameras, scanners, photo printers, all-in-ones and select PCs • Nikon announces support for MPV in future digital camera software • Olympus announces support for MPV in future digital cameras • Samsung announces MPV support for future DVD players & digital cameras • Software Associates develops validation tools, MPV SDK

  22. MPV CE Playlists & Tools Robert Zollo Vice Chairman, OSTA President, Software Architects, Inc. (SAI) www.softarch.com

  23. Validation and Logo Program • MPV CE Playlists specification defines guaranteed interoperability and playback in CE products • Validation program administered by OSTA • Self-testing, self-certifying • Available to public by 3Q 2004 • Tools under development by Software Architects, Inc. • MPV Logo program is in development • Expected in 3Q 2004 • Low one-time fee per product for logo use

  24. MPV “CE Playlist” Validation • Everything needed to validate MPV Playlists • Command line tool tests correctness: • Parses the play list XML • Tests each requirement of the Specification • Reports on all errors found in the format • C++ Source code will be available • Pre-built for Windows and Mac • Available from OSTA Q3 of 2004

  25. SAI MPV Mastering Toolkit • Creates MPV playlists • Outputs Photo and Audio assets • Burns assets and playlists to CDs or DVDs • Burns both ISO-9660 or UDF Disc formats MPV Mastering Engine MPV Playlist Creator ISO-9660 Imaging Engine UDF Imaging Engine CD/DVD Burning Engine

  26. MPV Portable StorageSpecification Dr. Po-Chieh Hung Chair, MPV Portable Storage Working Group Konica-Minolta

  27. Active WG Members • Epson • HP • Konica Minolta - WG chair • Eastman Kodak Company • Olympus • Samsung • Sony • and more...

  28. Scope of Work • Allow anyone to handle DSC content easily and safely • Store on CD, DVD, HDD, etc., scale to GByte • Use MPV for grouping into albums, indexing & search • File system handling rules for rapid & safe update • Multimedia content (audio, photo, video) • Allow vendor-specific extension

  29. MPV Adoption:MPV Implementation in Nikon Software Richard LoPinto Senior Vice President, Products, Technology and Engineering, Nikon Inc.

  30. Nikon and MPV • Nikon PictureProject™ photo management software to support MPV • Multimedia collections • Slideshows • Stored on CD & DVD • Bundled with new additions to Nikon’s popular Coolpix line and D70 digital SLR camera. • MPV enriches photo presentations and enjoyment of personal and professional digital photography. • MPV functionality is an important part of Nikon’s strategy to deliver growing performance for photographers at all levels.

  31. MPV Adoption:MPV Implementation in Olympus DSC Toshikazu Hayashi OLYMPUS CORPORATION General Manager, R&D Division February 13 PMA 2004

  32. Olympus and MPV • Olympus developed prototype digital camera with MPV. • Olympus plans to add MPV functionality to cameras and software in upcoming products. • MPV enhances the user experience in both PC and non-PC environments. • Olympus is leading MPV Camera Working Group in OSTA.

  33. Development Experience • Prototype was developed based on commercial product. • No hardware change was needed. • Implementation was very easy. Additional firmware size is less than 55KB. • MPV supports advanced camera features such as video, burst, and panorama modes.

  34. MPV Adoption:MPV Implementation in HP Software Pieter van Zee Hewlett-Packard Senior Architect, Digital Home Solutions

  35. MPV and Digital Imagingin HP Products • HP Image Zone software • MPV support: • Camera unload creates MPV albums • Interactively make MPV albums on PC • Burn MPV-enabled photo CDs (Memories Discs) • Send email, upload to website & order prints online using MPV photo CDs and I3A’s CPXe • Released Fall 2003 • Bundled with most HP cameras, scanners, photo printers, all-in-ones, PCs and notebooks • Many M units to ship in 2004

  36. MPV Adoption:MPV Implementation inSamsung CE Products Seong Kook Shin, Engineer, Digital Media Company Samsung Electronics Co. Ltd.

  37. Richness of playback experience Easy, appealing user interface Fast performance Benefits of MPV in a playback device MPV Music Player MPV Photo Player Album Navi. Song Titlefor Playback Metadata Panorama Metadata&Playlist Navi. Metadata Multishot

  38. DVDR/STB MPV Software MP3 Player CD/DVD/BD DVC TV DSC Printer The MPV roadmap of Samsung (Storage-based) Contents/MPV Browse / View / Listen Print

  39. MPV Software DVDR/STB MP3 Player DVC/DSC Printer The MPV roadmap of Samsung (Network-based) Music/MPV Contents/MPV Photo&Video/MPV TV Photo/MPV Browse / View / Listen Photo/MPV Print

  40. Demo HP Image Zone software Olympus prototype Digital Camera Samsung prototype DVD Player

  41. Summary • MPV provides a standard way to exchange and playback collections of music, photos, and video • MPV is easy to implement and being adopted by many of today’s leading PC and CE manufacturers • MPV is open, extensible and royalty-free

  42. MusicPhotoVideo™ www.osta.org/mpv

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