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PUBLIC RELATIONS - PowerPoint PPT Presentation


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PUBLIC RELATIONS. What is Public Relations?. Any activity designed to create goodwill ( a favorable image) toward a business. Elements of Public Relations. Employee Relations Customer Relations Community Relations Publicity. Employee Relations. Job training

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Presentation Transcript
what is public relations

What is Public Relations?

Any activity designed to create goodwill (a favorable image) toward a business

elements of public relations
Elements of Public Relations

Employee Relations

Customer Relations

Community Relations

Publicity

employee relations
Employee Relations

Job training

House organs – newsletters about the company

Employee discounts

Promotion from within

Employee suggestions/awards

Stock ownership/profit-sharing

Scholarships to employees

Day care facilities

Flexible scheduling

customer relations
Customer Relations
  • Extra facilities
    • Daycare (grocery stores)
    • Restaurants (Target/WalMart)
    • Restrooms
  • Gift-wrapping services
  • Free delivery
  • Special events
    • Fashion shows
    • Preferred customer sales
    • Benefits/raffles
    • Celebrity appearances
customer relations con t
Customer Relations (con’t)

Customer Advisory Boards

  • Panels of consumers who make suggestions on new products and extra services, such as store hours, billing procedures and delivery services

Consumer Affairs Specialists

  • Employees hired specifically to handle customer complaints and to serve as consumer advocates within the company
community relations
Community Relations

Activities that businesses use to acquire or maintain the respect of the community

Little League sponsor

Scholarships to local high schools

“Partners in Education”

Membership in civic organizations (Rotary)

Charitable donations

publicity

Publicity

Placing newsworthy information about a company in the media

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Advantages

  • Free
  • More credible

Disadvantages

  • No company control
  • Can be negative
examples of publicity
Examples of Publicity

“Grand Opening” of a new store

Awards won by employees

Announcements of hiring, promotions or retirements

Charitable activities

news or press release

News (or press) Release

Prewritten article about a company that is sent to the various media.

Used to relay public relations events or activities

Public Relations Specialists