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Online Giving . George Eusterman Egiving Systems Care Net 2007 888-780-4483. Agenda. Four main elements in order: Mission…serve the Church Gateway (processing) tools Intentional Emails Intentional websites Lots of time to talk . The mission… . Introductions Golden opportunity

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online giving

Online Giving

George Eusterman

Egiving Systems

Care Net 2007


Egiving Systems


Four main elements in order:

  • Mission…serve the Church
  • Gateway (processing) tools
  • Intentional Emails
  • Intentional websites
  • Lots of time to talk

Egiving Systems

the mission
The mission…


  • Golden opportunity
  • State of the web
  • State of the Church
  • Your special mission

Egiving Systems

email and websites mission strategy sets the pace
Email and Websites Mission strategy sets the pace
  • Ministry, marketing and funding strategies already in place determine content and function.
  • You are literally spinning off a duplicate of the ministry you work in everyday.
  • Your online giving elements are exactly like your development strategies in place now. Changes to your plan are not done until the website is updated.
  • This is an emerging dimension to ministry…we are ahead of the curve…copy success.

Egiving Systems

website make it fruitful
WebsiteMake It fruitful.

So what is fruitful? Building the Kingdom

  • Why would I go to your website?
  • You gotta work it.
  • 10 considerations…in some order.
  • Market it
  • Minister with it (healing, addictions, factoids)
  • Link it to specific sexual issue orgs; be a resource
  • Store “Read Mores” for your emails
  • Register events with event softwares
  • eCommerce (stuff for sale)
  • blogs
  • fruitful but truthful…keep utmost integrity
  • Measure it/analyze it
  • Change it intentionally and strategically

Egiving Systems

top 10 searches andrew jensen
Top 10 searches…Andrew Jensen
  • The present top 10 visited sites are:
  • Yahoo (includes their search engine, home page & many related social networking sites, news, etc. etc.)
  • MSN
  • Google (#1 search engine)
  • (video site purchased by Google)
  • (MSN search engine)
  • (visitor total drops weekly)
  • (social networking site created by Google: 67 million members; has a big international following)
  • (Chinese search engine)
  • (the online user written encyclopedia—though sometimes half truth, half fiction)
  • (visitor total rises weekly—and its ranking in the top visited sites is expected to only continue to rise; attracts the huge teen/college age/young adult population in the US and now even beginning to attract professional business people)

Egiving Systems

care net s client focus
Care Net’s Client Focus
  • Bob Barnes from Raleigh PC (a client) said last Friday that:

Care Net will:(1)  Create, manage and host a new website for us that will beprofessionally designed with high quality content and images to reach a targeted audience of college women who may be pregnant and considering abortion.

(2) Invest in and manage a year long Internet advertising campaign to reach college aged women in the Raleigh area using Google keyword advertising and Facebook (the college MySpace)campus advertising.

(3)  Provide 500 copies of our Morning After Pill brochures and 500 copies of our Before You Decide brochures.

Egiving Systems

emails lead the way
Emails lead the way…
  • Gather partner email addresses

- at events, newsletter requests, online giving, email newsletter registration (see next slides)

-prefer it to save money and speed communication especially prayer requests

  • News/Prayer/testimony updates
  • Promote the resources on the website
  • Giving/support opportunities
  • Sort emails by giver type, Church leaders etc. for targeted communications/appeals…just like mail.

Egiving Systems

tips on email success
Tips on email success…
  • Basic format is for the busy reader
    • Clear/consistent subject line
    • Fix your “From” in Tools
    • Subject headers lead text
    • Subjects (short)
    • “Read Mores” (web site updated and archived)
    • Goal is to “see it all” in half a page
    • Nothing mysterious…use your busy self as a guide. Make a boomer happy…simple and fast…not often.

Egiving Systems

email formats tech talk
Email formats…(tech talk)
  • Formats (progressive)
    • Outlook or Outlook Express plain text (simple link to web or giving page)
    • Plaxo-type signature (slide)
    • Webmaster built HTML
    • Use PDF’s to beat the spam blockers. to create PDF’s free
    • Constant Contact,, (slide)
    • Windows Live Mail
    • Study newsletters you get and like (see next slides)

Egiving Systems


Egiving Systems

html email
HTML Email

Egiving Systems

scroll down
Scroll down…

Egiving Systems

to the bottom
….to the bottom.

Egiving Systems

cindy s pcc email
Cindy’s PCC email

Egiving Systems

pcc in cyberspace
PCC in Cyberspace…

Egiving Systems

start filling out
Start filling out…

Egiving Systems

gateways processor
  • Strategies drive this too so match tools to dev strategies
  • Virtual terminal hub
  • Effective pages
  • ACH/card gateway
  • Choice of manual or auto-loading
  • costs
  • Options for secure donation page:

-Webmaster/IT dept builds a secure page

-eCommerce system (not nearly as good)

-Specialized system (like us)

Egiving Systems

elements of effective page
Elements of Effective Page

A good page removes obstacles to giving.

  • Warmth and comfort
  • Appreciation and direction
  • Confidence in $ and designation
  • Quick and boomer friendly
  • Gift confirmation
  • Email gathering
  • Multiple use gateway
  • Secure PCI compliance
  • Good exportable reports

Egiving Systems

remember our new page
Remember our new page?

Egiving Systems

  • Online giving is a result of online ministry.
  • Good online giving and website systems priced very well for this ministry are available.
  • What we don’t have yet is good web presence and “e”marketing of our abilities to clients or Church as a whole. (may take central leadership.)
  • Goal is to focus on bringing this ministry into the cyber age both for clients and to serve the Church (cyber or not) which really needs our anointing today if it is ever to be light again to this nation.

Egiving Systems

what are you doing
What are you doing?
  • To maximize web exposure?
  • To serve the Church via the web?
  • To increase email addresses
  • Steer partners to giving page?
  • Attract new ministry partners?
  • Market the site address to the Church?
  • Expand online giving?

Egiving Systems

where to get more information
Where to Get More Information
  • Care Net Marketing Manual/Tracts/TrainingWeb projects
  • eCommerce sources





-“Starting an Online Business for Dummies”

Consulting services, other sources (Google ministry online giving or egiving)

  • Holy Spirit
  • Cool Coyotes
  • Egiving
  • Ministry Lync
  • Convio pdf’s
  • Your webmaster
  • PCCTalk
  • Other online giving companies serving small ministry (shop and compare-courtesy listing only!)

-Donation Results

- McGlashan and Associates

Egiving Systems

active egs screen shots pdf
Active EGS screen shots pdf.
  • Go to Egiving Systems screen shots 9 07
  • Functional samples on

Egiving Systems

account activity
Account activity

Egiving Systems

history and processing
History and processing

Egiving Systems

edit area
Edit area

Egiving Systems