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Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014

Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014. Why is Exporting Important?. Provides for economic growth & sustainability Positive employee & company benefits Enhances workforce. Challenges to Exporting .

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Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014

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  1. Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014

  2. Why is Exporting Important? Provides for economic growth & sustainability Positive employee & company benefits Enhances workforce

  3. Challenges to Exporting Fear of the Unknown Documentation Marketing Payment/Financing Commitment of time and resources

  4. How to Get Started Steps: Assess the export potential of your firm Obtain expert counseling Select markets Formulate an export strategy Select a selling technique

  5. Trade Bureau Services International Market Research Private Consultations with Mississippi firms Technical Assistance Trade Lead Development Import Assistance Referrals Protocol & Diplomacy CUSTOMIZED SERVICES TO MEET CLIENT NEEDS

  6. Trade Bureau Marketing Programs Trade Shows/ Exhibitions Trade Missions/Business Development B2B Matchmaking Venues Educational Programs Foreign Offices and Consultants STEP Program CLIENT DRIVEN STRATEGY

  7. Financial Assistance with STEP The STEP Grant helps MS firms pursue their global marketing efforts by subsidizing the following: International market research Travel expenses Trade show’s space B2B matchmaking fees Translation & Interpretation services Lead development Marketing materials

  8. Partnerships • Mississippi Business Network: • MS World Trade Center • MS Enterprise for Technology • Innovate MS • MEC • MMA • MS District Export Council • University Programs • Int’l Trade Organizations and Consular Corps: • Protocol & Diplomacy Int’l/Protocol Officers Association • US Foreign Commercial Service • American Hardwood Export Council Liaison with federal programs: U.S. Dept. of Commerce Export-Import Bank ARC SBA USTR Liaison with regional programs: State Int’l Developers Organization Southeast U.S. initiatives Gulf States Alliance ARC’s Export Trade Council Southern Forest Products Assn.

  9. Calendar of Events FY2014 March 26- 28, 2014 Globe Exhibition/Business Development Mission Vancouver, BC March 31 – April 4, 2014 Europe Multi-Industry Business Development Mission UK, France, and other optional stop April 24-29, 2014 South America Business Development Mission Paraguay, Uruguay, and other optional stop May 4 –6, 2014 SEUS-CP Conference & B2B Matchmaking Raleigh, NC June 9-13, 2014 Central America Business Development Mission Honduras, Guatemala, and El Salvador June 10 – 12, 2014 Global Petroleum Exhibition/Business Development Mission Calgary, Alberta July 2014 International Shipping/Labeling Roadshow Jackson, Gulfport, and Southaven August 2014 Multi-Industry ASEAN Business Development Mission Philippines, Vietnam and other optional stop August 2014 Caribbean Business Development Mission Puerto Rico and Dominican Republic September 14-19, 2014 Israel Unmanned Systems 2014 & Multi Sector Business Development Mission Israel and other optional stop September 18 – 20, 2014 SEUS-Japan 39th Annual Joint Meeting Tokyo, Japan September 22 – 26, 2014 Canada Multi Industry Business Development Mission Toronto & Montreal, Canada

  10. Impact of Exports on Mississippi’s economy • $11.8 billion in exports for 2012 • A 7.76%increase from 2011 • Mississippi exported to 184foreigndestinations in 2012 • 63,236direct jobs • 126,472 indirect jobs Source: Bureau of the Census, Foreign Trade Division

  11. Mississippi Exports to the World

  12. Mississippi Exports to the World

  13. MS Top 10 Export Markets in 2012

  14. MDA International Trade Office Managers: Liz Cleveland, International Trade Office Rose Boxx, Latin America, STEP & Foreign Offices International Trade Specialists: Europe, Africa, Middle East: Aggie Sikora Asia: Regina Todd Canada: Vickie Watters Latin America/Caribbean: Gabriel Prado

  15. MDA International Trade Representatives South AmericaOrlando Diaz, DirectorState of Mississippi South American OfficeSantiago, CHILETelephone: (56.2) 334.1363mssaof@netup.cl PRCPaul SwensonState of Mississippi, PRC RepresentativeShanghai PRCTelephone: (86 21) 6867.1005paul.swenson@thechinahand.com

  16. Thank you! Rose Boxx 601.359.3045-O 601.594.6582-C rboxx@mississippi.org www.mississippi.org

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